Tuesday, May 6, 2008

Emmagem.com has moved!



Emmagem is a Malaysian fashion blog were you can read about anything related to shopping and fashion in Malaysia. We have an extensive directory of online shopping sites at our Malaysian Online Fashion shopping Directory.

Think of emmagem like an online mall, where you can come to find clothes and other things on our directory!

Read more about us here.






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Thursday, December 6, 2007

2201 Fashion Avenue-The Gardens



















MODA and The Gardens latest collaboration ,2201 Fashion Avenue on the second floor is an effort to be proud of. Featuring 24 designers from the likes of Donna Chew, Lester Lim, Amanda Brown, Khoon Hooi, Von Jolly, Nazleen Noor, William Liew, Jonathan Cheng, thirty four (leather goods), Doreen Tang (accessories) and the rest which you will just have to check out!!












Nice big area all of 2000 sq.feet dedicated to promoting Malaysian designers, the launch on December 4th saw a good turnout of who's who of Kuala Lumpur. Emceed by former Miss Malaysia Chermaine Poo, it was all about great clothes and a great party. 2201 is to be the "training ground' for these labels as put forth by Gillian Hung (image consultant and MODA president) who turned out in a pair of sequin shorts (Chanel perhaps) and curls....











So , don't waste time , go shopping...prices aren't shockingly expensive...I would say great value for money. Prices start from RM100 and I daresay is an absolute steal because each piece comes coupled with each designers dream and hard work.... so support Malaysian Fashion.












Deal of a buy RM339 patent evening clutch bag by thirty four, a zippered off shouldered denim dress at RM289 by Amanda Brown , a striped corduroy vest at RM139 by Donna Chew which I am wearing as I type this blog and a pair of striped shorts from Lester Wong.




































Monday, October 29, 2007

Puteri Ledang -Home Spa products


Last week,I was fortunate to be invited to the launch of Puteri Ledang's new product range launch at The Loft at Avenue K. We were treated to a hand treatment and also a demonstration of the the body scrub and traditional herbal heat treatment made exactly the same way as the traditional urut ladies of yester years using ginger and other herbs. All beautifully demonstrated on two male models.



My favorite of the new luxurious take home spa range, of body mask and body scrub had to be the Citronelia range's body scrub and body mask. Soft gel like scrub to relax and scrub off dead cells in the refreshing citron scent and then to mask for a ten to twenty minute whilst you relax.

The whole idea of the body scrub and body is to pamper and take care of the hands , the decolletage and the neck, much neglected areas in most of our daily beauty regime. Yes these are the parts that constantly betray our age and lack of care as they are subjected to quite a lot of wear and tear.



So if you want to know how to hide your age , check out the Puteri Ledang new range at allbeauty@mj at Ground Floor Avenue K .

Wednesday, October 17, 2007

TOPSHOP/DOROTHY PERKINS SALES

Yes, these two favorite brands and all affiliated brands in their company like Pumpkin Patch are going on a major sale in Kuala Lumpur! They start TODAY ! So , don't wait , go out NOW and grab some great pieces to update your Winter look. I sure hope that pair of white Mary Janes still have my size when I get there!

Btw, have you checked out The SHOP at emmagem.com yet?Give us a feedback !

Happy Shopping!

Tuesday, October 9, 2007

Painting the Town Red

"C'mon babe, why don't we paint the town...

And all that Jazz"

Those are the opening words to the box office hit musical Chicago staring Catherine Zeta Jones and Rene Zellwenger.

If you loved that movie, or if you have been fortunate enough to catch the stage version in London, or even if you've never watched it before, here's your chance to be razzle-dazzled by this musical (again, for some)!

Chicago the Musical will be staged on our very own shores!



Date: 6-10 November, 2007

Venue: Plenary Hall, Kuala Lumpur Convention Center

For more details and pictures, go to Ticket Charge.

Saturday, October 6, 2007

Crazy for Tees!

Tees never go out of style! I'm a tee junkie and I think they are the best buy any girl could get. They are comfortable and just right for a casual day out or a day in college. And guess what, Tees are making the trend this fall and bold statement tees are in! Make a statement and get noticed!

For those of you who are not into bold and bright colours for the fear of looking too gaudy, try simpler designs like this. It's fun and it's spunky!

However, the trend this season are bold and bright! It's about making a statement and turning heads, so ladies, time to be brave and show some attitude!










Pair them up with skinnys, shorts and minis for a range of different looks!
Don't you just love them tees?

Tuesday, October 2, 2007

Going short this season


Think Eva Longoria looks absolutely va-va-voom here?
Well, maybe it's the fact that she's got glowing, tan skin and row of sparking white teeth.
Or maybe it's because she has a trim and toned body which many of us yearn for.
Or maybe it's simply because she's wearing that hot trend of the season--shorts. With killer heels too!

Yes, maybe we can't all have flat abs and firm arms like Desperate Housewives' Gabrielle, but what we all can do is pull off this look with ease.

Shorts are making waves now, despite many people still considering these cropped darlings inappropriate to be worn anywhere else except to bed or picnics.

But worn right, nobody would look at you in distaste.

Simple cuts in basic colours are the best bet you can get, simply because they are versatile and easy to match. However, simple doesn't have to be boring, so do look out for cute details like the high-waist, gold button ones on this darling from Dorothy Perkins.

Checks, plaid or tweed are very big trends this season, because they give a vintage look with a modern twist. These are from Forever 21.
To look and feel young, go for bright colours with cute patterns like stripes, polka dots or anything cutesy! This pair from Forever 21 will have all eyes on you, in a good way *wink*
Red hot shorts for the red hot lady in you. Also from Forever 21.


Shorts are like jeans, one of the basics in your wardrobe. That translates to: easy to match!
You can pair them with literally anything, but just like any piece of clothing, there are some general dos and don'ts.

1. Look for the right cut and right fit.
They should be "shorts", not "short shorts". No matter how sexy your derriere is, there is really no excuse for showing buttcheeks or buttcracks. Also, avoid shorts which bunch up at the crotch, as these make you look fuller in the middle. Your shorts should also not hang too loose, or you risk looking like a G.I. Jane.

2. Moderation is always the key.
If you are already wearing shorts, balance out the rest of your outfit appropriately. Wearing so little on your bottom and even less on your top will just make you scantily clad, not a sexy goddess. Unless you're going for an outing in the park under the hot, hot sun, try to avoid revealing tops like spaghetti straps or tube tops with your shorts, especially in more formal places like college.
A very good look for shorts is to pair them with a loose, billowing blouse, like a puff-sleeved tunic.

3. Wear appropriate footwear.
Heels or wedges with shorts not only makes you have sexy, endless legs, it also helps to tone down the casualness of your outfit. Pumps are a cute option as well. Flipflops with shorts just scream "going to the market".

4. Play up your shorts.
Mix and match with additional pieces like vests, necklaces or belts. They will just up your stylish factor.
5. Wear them to the right places.
Never, ever, ever wear shorts to serious places like work, a formal function and such. Shorts are meant to add to your playful factor, and you most certainly do not want to be seen as playful at work.

If you steer away from shorts in public because you are not keen on flashing your legs, bear in mind that generally, your legs (especially the calves and ankles) are one of the more toned parts of your body, not to mention slimmest at the ankles, because all your body weight rests on your legs, thus giving it more workout.

But if you're still not convinced, try this: pair your shorts with leggings or tights underneath. This combo not only helps to hide your bits, it is also effortlessly chic!

If you're more adventurous, try coloured or patterned leggings with solid coloured shorts.
(Picture courtesy of Omiru.com )



Fret not if you prefer toned down colours, because these look just as stylish, like this outfit from Dorothy Perkins.

Hurry, shorts may be trendy for a limited time only.